A. DEFINITIONS
Graphic design can be defined as the application of art and communication skills to the needs of business and industry (which is called commercial art). These applications can include advertising and product sales, create a visual identity for the institution, products and companies, and environmental lines, information design, visual and refine the message in the publication. Print mass media communication, film and electronic facilities for the visual message.
When you read an ad or see the logo, for example, the General Motors logo, Ricoh, Nestlle and Braun, then you are in receipt of the communication through the end of the message.
A design can be quite effective if affect behavior, you can choose a part of the product because you are interested in design or advertising it.
B. Elements of Graphic Design
The basic elements of graphic design consists of two-dimensional line, form, color, contrast, value, texture, and format.
1. Line
Line is a sign made by the drawing tool to pass through the surface. Tools that are used to portray the other pencil, ball-point pen, brush poinyed, keyboard, mouse, and so forth.
2. Shape
Is a form of a general picture of something or a closed formation, or a closed point. Many depict the way in the form of two-dimensional surface. One way is to delineate the form of line. Lines can be used to describe the form of a flat, for example, a circle 9bola), elip, cylinder or texture. How do these forms will be drawn display quality. In the Federal Express ad that uses the form. Ad, entitled "Box" won the award "Gold Lion" at the Cannes Festival 2001 and "Gold" at the Adfest 2002. KDDI ad with the title "Tyde-Up" using the basic elements of shape. These ads won the award "Bronze" at Advest 2002. Another way to describe the use of color and collage. Regional gray color that are generated from black and white form that is not made with the line. Thus, with a different color line.
3. Designing Color
Color is a graphic element that is very strong and provocative. Four colors (not white) will improve the effectiveness and cost of the ad. Thus Multimedia, which is designed in accordance with the preferred color of the market will provide competitive advantage in advertising. Color handful when creating the graphic design work that orisil and when the layer of multimedia displays, both in and televise the web.
4. Contrast Value
The value is used to describe the range of brightness and darkness of a visual element. Relations between the one element with the other elements associated with the brightness and darkness called the contrast value. Contrast values provide the image and perception in detail. We need contrast to the value of reading or writing words on a layer of multimedia. Writing in the layer which has almost the same value we create difficulties can not even read it. Use the value of contrast, for example, if the type of white paper, then layer black. Differences in the value of the contrast effect will vary baikvisual and the emotional. If the value of the narrow range of contrast called the contrast low, but if the range is called high-value high contrast.
5. Texture
Is the quality of surface texture or quality of board or paper or electronic page. In art, the texture is categorized into two, namely the texture tactile and visual texture. Tactile texture is real, we can feel the surface with our fingers while the texture is the visual illusion, texture gives the impression that the simple texture of the concrete.
6. Format
Graphic elements such as line, form, color, texture, contrast values, format, video and audio from multimedia to make a difference to the impact of multimedia and costs. A slight restructuring of the mechanical elements in the multimedia can improve their ability to attract the attention. The format consists of the size and illustration. Ads for large-size attract more attention than the small size of ads, which are not as cost differences. Illustration of illustration image, the relationship marks illustrations, and illustrated symbol.

A. DEFINITIONS
Graphic design can be defined as the application of art and communication skills to the needs of business and industry (which is called commercial art). These applications can include advertising and product sales, create a visual identity for the institution, products and companies, and environmental lines, information design, visual and refine the message in the publication. Print mass media communication, film and electronic facilities for the visual message.
When you read an ad or see the logo, for example, the General Motors logo, Ricoh, Nestlle and Braun, then you are in receipt of the communication through the end of the message.
A design can be quite effective if affect behavior, you can choose a part of the product because you are interested in design or advertising it.
B. Elements of Graphic Design
The basic elements of graphic design consists of two-dimensional line, form, color, contrast, value, texture, and format.
1. Line
Line is a sign made by the drawing tool to pass through the surface. Tools that are used to portray the other pencil, ball-point pen, brush poinyed, keyboard, mouse, and so forth.
2. Shape
Is a form of a general picture of something or a closed formation, or a closed point. Many depict the way in the form of two-dimensional surface. One way is to delineate the form of line. Lines can be used to describe the form of a flat, for example, a circle 9bola), elip, cylinder or texture. How do these forms will be drawn display quality. In the Federal Express ad that uses the form. Ad, entitled "Box" won the award "Gold Lion" at the Cannes Festival 2001 and "Gold" at the Adfest 2002. KDDI ad with the title "Tyde-Up" using the basic elements of shape. These ads won the award "Bronze" at Advest 2002. Another way to describe the use of color and collage. Regional gray color that are generated from black and white form that is not made with the line. Thus, with a different color line.
3. Designing Color
Color is a graphic element that is very strong and provocative. Four colors (not white) will improve the effectiveness and cost of the ad. Thus Multimedia, which is designed in accordance with the preferred color of the market will provide competitive advantage in advertising. Color handful when creating the graphic design work that orisil and when the layer of multimedia displays, both in and televise the web.
4. Contrast Value
The value is used to describe the range of brightness and darkness of a visual element. Relations between the one element with the other elements associated with the brightness and darkness called the contrast value. Contrast values provide the image and perception in detail. We need contrast to the value of reading or writing words on a layer of multimedia. Writing in the layer which has almost the same value we create difficulties can not even read it. Use the value of contrast, for example, if the type of white paper, then layer black. Differences in the value of the contrast effect will vary baikvisual and the emotional. If the value of the narrow range of contrast called the contrast low, but if the range is called high-value high contrast.
5. Texture
Is the quality of surface texture or quality of board or paper or electronic page. In art, the texture is categorized into two, namely the texture tactile and visual texture. Tactile texture is real, we can feel the surface with our fingers while the texture is the visual illusion, texture gives the impression that the simple texture of the concrete.
6. Format
Graphic elements such as line, form, color, texture, contrast values, format, video and audio from multimedia to make a difference to the impact of multimedia and costs. A slight restructuring of the mechanical elements in the multimedia can improve their ability to attract the attention. The format consists of the size and illustration. Ads for large-size attract more attention than the small size of ads, which are not as cost differences. Illustration of illustration image, the relationship marks illustrations, and illustrated symbol.

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Excellence compete with the company, is superior communication so that problems are to compete in the problems in communicating. Positioning strategy is a strategy of communication. Advertising is a form of communication from the perspective of the recipients was built in pernghargaan low. If you work in advertising, it is likely you will be successful in business, religion, political or other activities that require mass communication.
Positioning is the concept that change the authenticity of the ad and a simple concept that people have difficulty in understanding the strength. Positioning starts with a product, goods, services, companies or people. However, the positioning is not something you do on the prospective consumer's mind, namely placing the product in mind potential consumers. It is a mistake if you mention this concept as a "product positioning" as well as you do things against the physical product. Also, if one does not involve changes in positioning. However, these changes are changes to the name, price and packaging, not the overall product. Basically, there are changes in appearance, which will be conducted with the goal of ensuring a position that is more valuable potential consumers in mind.
Positioning is also a body of thought that the first designed to hold listening to the problems in our society that information overflow. The only defense is owned in a community is a very simple thought, the best approach to be taken in a public message is that simple. In the communication, as in architecture, more investigation is better. You must make the incoming message Gar dipikiran consumers. Multimedia can help sharpen the message. Merit is a multimedia sensory and attract interest because of a combination of visual, sound and movement. Research institutions and publishing computer (CTR) stated that the only person able to remember the 20% of the views and 30% of the audible. But people can remember 50% of the visible and audible, and 80% of that seen, heard, and done well.

Excellence compete with the company, is superior communication so that problems are to compete in the problems in communicating. Positioning strategy is a strategy of communication. Advertising is a form of communication from the perspective of the recipients was built in pernghargaan low. If you work in advertising, it is likely you will be successful in business, religion, political or other activities that require mass communication.
Positioning is the concept that change the authenticity of the ad and a simple concept that people have difficulty in understanding the strength. Positioning starts with a product, goods, services, companies or people. However, the positioning is not something you do on the prospective consumer's mind, namely placing the product in mind potential consumers. It is a mistake if you mention this concept as a "product positioning" as well as you do things against the physical product. Also, if one does not involve changes in positioning. However, these changes are changes to the name, price and packaging, not the overall product. Basically, there are changes in appearance, which will be conducted with the goal of ensuring a position that is more valuable potential consumers in mind.
Positioning is also a body of thought that the first designed to hold listening to the problems in our society that information overflow. The only defense is owned in a community is a very simple thought, the best approach to be taken in a public message is that simple. In the communication, as in architecture, more investigation is better. You must make the incoming message Gar dipikiran consumers. Multimedia can help sharpen the message. Merit is a multimedia sensory and attract interest because of a combination of visual, sound and movement. Research institutions and publishing computer (CTR) stated that the only person able to remember the 20% of the views and 30% of the audible. But people can remember 50% of the visible and audible, and 80% of that seen, heard, and done well.

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Abraham Maslow examines the figures of the world's people called extraordinary. These figures among others, George Washington, Abraham Lincoln, Thomas Jefferson, Albert Einstein, Eleanor Roosevelt, Goethe, DT SUSUKI, Benjamin Franklin, William Russell, Jane Addams, William James and figures of the other world. These people are called teraktualisasi himself. Features the most universal and the public from these figures is their ability to see life with a clear view of what life is not according to their desire, be patient, be more objective on the results of their observations, personal desires are not misleading their observation, have in kemampuanjauh above average in terms of assessing the appropriate people in the dive and falsity. Generally, the choice of partner in their marriage far better than average, even if not perfect.

Owing to the perception that they are powerful, figures that this teraktualisasi themselves more firmly and have a more clear understanding of right and wrong. They predict more telling of events that will occur. The ability to see efficient, more accurate rate on those "a man full of" this was also to infiltrate the life of other many, in the form of understanding not only of the people but the art, music, issues and political philosophy. Figures tersebutmampu penetrate and see the realities-confusing reality completely hidden in a more nimble and more tapat than the average person.

However, they are humble, able to listen to other people with full patience, would acknowledge that they do not know everything and want to learn from other people. Other people will be able to teach them something. Perception is a powerful part of the birth and in understanding better about themselves. This concept can also be depicted as a simple nature in children and lacking ostentation. Children often listen without prakonsepsi or previous assessment. As the children of the world with wide eyes, far from critics and without sin, to observe the problem is, without challenge or demands of the matter.

God: "O Moses, if you understand why I speak directly to you." Moses: "You Know Most of it all." God: "I know every human heart, but did not see a more humble, such as hearts, because it's having a direct talk." Demikialah word of God that He Kaa'ab Al-Ahbar.

Abraham Maslow examines the figures of the world's people called extraordinary. These figures among others, George Washington, Abraham Lincoln, Thomas Jefferson, Albert Einstein, Eleanor Roosevelt, Goethe, DT SUSUKI, Benjamin Franklin, William Russell, Jane Addams, William James and figures of the other world. These people are called teraktualisasi himself. Features the most universal and the public from these figures is their ability to see life with a clear view of what life is not according to their desire, be patient, be more objective on the results of their observations, personal desires are not misleading their observation, have in kemampuanjauh above average in terms of assessing the appropriate people in the dive and falsity. Generally, the choice of partner in their marriage far better than average, even if not perfect.

Owing to the perception that they are powerful, figures that this teraktualisasi themselves more firmly and have a more clear understanding of right and wrong. They predict more telling of events that will occur. The ability to see efficient, more accurate rate on those "a man full of" this was also to infiltrate the life of other many, in the form of understanding not only of the people but the art, music, issues and political philosophy. Figures tersebutmampu penetrate and see the realities-confusing reality completely hidden in a more nimble and more tapat than the average person.

However, they are humble, able to listen to other people with full patience, would acknowledge that they do not know everything and want to learn from other people. Other people will be able to teach them something. Perception is a powerful part of the birth and in understanding better about themselves. This concept can also be depicted as a simple nature in children and lacking ostentation. Children often listen without prakonsepsi or previous assessment. As the children of the world with wide eyes, far from critics and without sin, to observe the problem is, without challenge or demands of the matter.

God: "O Moses, if you understand why I speak directly to you." Moses: "You Know Most of it all." God: "I know every human heart, but did not see a more humble, such as hearts, because it's having a direct talk." Demikialah word of God that He Kaa'ab Al-Ahbar.

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